Incognito Blog

Your source for opinion and insight on network management trends and subscriber experience optimization.

Reduce Churn with Usage Based Retention Offers

As broadband markets mature, churn becomes the critical metric for network monetization. Studies have shown that cost and billing are a key churn driver, representing 40% of subscriber attrition. Other studies have shown that half of these subscribers feel they are not receiving “value for money” and hope to find that value by moving to another service provider. Continue Reading

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What Fixed Broadband Can Learn From Mobility About Fair Unlimited Services

Unlimited mobile data is seeing a resurgence, with all major carriers in the USA offering some form of unlimited services. Looking at these next generation unlimited services reveals innovation lessons that are relevant to fixed broadband providers who are attempting to address exponential growth in bandwidth consumption. Continue Reading

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Broadband Service Trends – A Year In Review

2016 has been a dynamic year for network service providers. We’ve compiled a number of articles regarding the current state and future outlook of broadband service innovation. Let us know what you think of 2016 and what you are thinking about for service innovation in 2017.

Learn more about how Active Broadband can enable service innovation with policy and charging control at http://www.incognito.com/products/active-broadband/. Continue Reading

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Best Practices for Usage Based Billing

For those of us who have been involved in usage based billing since the early 2000’s, 2016 feels like “deja vu all over again”. While this is the year Internet service providers globally began to embrace usage tiered services, Canadian service providers pioneered usage based billing over 5 years ago and there are many lessons to be learned from their pioneering efforts. Continue Reading

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Improve Subscriber Loyalty with Better Quality of Experience

As Internet penetration approaches 100%, broadband service providers must shift their growth strategy from new acquisitions to reducing churn.

ISPs in mature markets expect between 1% and 3% of monthly churn. The difference can amount to millions in lost earnings. Some subscribers leave for lower prices and special offers, but most leave for the promise of better Quality of Experience (QoE). Continue Reading

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