Improve Subscriber Loyalty with Better Quality of Experience

As Internet penetration approaches 100%, broadband service providers must shift their growth strategy from new acquisitions to reducing churn.

ISPs in mature markets expect between 1% and 3% of monthly churn. The difference can amount to millions in lost earnings. Some subscribers leave for lower prices and special offers, but most leave for the promise of better Quality of Experience (QoE).

QoE is more than just service delivery performance. Customers will tell you that a great experience means:

QoE is more than just service assurance, it’s the relationship between a provider and their subscribers—from activation, and throughout service delivery and customer support. Service providers must invest in platforms that give insight into home networks to improve QoE, and in turn, strengthen subscriber loyalty.

Keep an eye out for upcoming announcements about new technology that can ensure your subscribers are receiving the highest-level QoE.