The growing subscriber appetite for mobility of IP services has caused worldwide WiFi-usage rates to reach unprecedented highs. A recent trends and analysis report predicted that by 2020, wired devices will account for 34 percent of IP traffic while WiFi and mobile devices will account for 66 percent of IP traffic.
The rapid rise of WiFi utilization is seen in two distinct areas: high penetration rates of service provider WiFi within the subscriber home and increased adoption of public WiFi hotspots.
Service provider WiFi within the subscriber household shows no signs of deceleration. Information Handling Services (IHS) markit predicts that nine in ten global broadband households will carry service provider WiFi by 2019. Whether users are watching IPTV, streaming live sport and entertainment events, or simply browsing the Internet, strong WiFi has become an essential piece of the subscriber experience.
As identified above, the trend toward more mobility is also complemented in large part by the increasing utilization of public WiFi hotspots, which will reach nearly 433 million deployments globally by the year 2020. Temporary or ‘nomadic’ Internet users, referring to those who frequently access IP services while moving throughout a service region, are now driving the need for operators to supply and manage numerous public access points from various vendors on their network.
For the service provider, these trends and the overall impact of rising WiFi utilization present multiple opportunities for increased monetization of their subscribers, but these opportunities can only be realized if the quality of services meet the subscribers’ high service quality expectations. Operators must optimize their networks with reliable speed and security, using platforms and solutions that can raise quality of experience (QoE) to attract new customers to their networks while also increasing their current customers’ loyalty.
Start optimizing your WiFi network today with The Incognito WiFi Toolkit. This toolkit contains four resources with information designed to help you at every stage of the journey.
Don’t wait to bolster your network quality. Learn how to raise QoE and realize new profits with better WiFi management.