As we come full circle on the topic of Enhancing Customer Care we get to one of the most challenging and crucial aspects of the Customer Lifecycle: Discover.
Long before Retention and Customer Service, Use, Bill and Pay, and Purchase, comes Discover. An operator may have the best infrastructure backbone, the best community involvement, or the best Netflix ratings on the market; but all of that is meaningless if nobody has signed up to the services — or understands why they should. Continue Reading
Today Incognito announces its Network Monetization and Analytics Platform which will amalgamate the best of two existing product lines — Incognito Bandwidth Activity Reporter and Active Broadband, acquired in 2016 — into a single platform that includes network data collection, analytics and policy control. The platform will provide network operators with improved subscriber insights, data-driven capacity planning, congestion management and fair use data plans. All of this will be possible from one single platform, allowing network operators to deploy different solutions as their priorities and environment evolve.
What’s the one thing holding you back from growing your business?
It’s easy to point the finger at the competition, or changing subscriber habits; however, one of the biggest problems facing communication service providers today is pretty simple. Continue Reading
As broadband markets mature, churn becomes the critical metric for network monetization. Studies have shown that cost and billing are a key churn driver, representing 40% of subscriber attrition. Other studies have shown that half of these subscribers feel they are not receiving “value for money” and hope to find that value by moving to another service provider. Continue Reading
It’s a familiar scenario that every service provider is likely to face: legal authorities request IP usage records and information about the subscribers associated with those IPs to fulfil lawful intercept or copyright infringement violations. Given the sensitive nature of these requests, it is vital that the information you provide is completely accurate. Can you make that guarantee? Continue Reading
Like any good business, communication service providers (CSPs) are constantly searching for new ways to increase average revenue per user (ARPU). For a long time this was achieved by offering new service options such as IPTV or mobile subscriptions, which could be packaged into an Internet services contract to increase monthly charges. The challenge with this method of back-to-base is that at a certain point subscribers are going to turn down service enhancements that either aren’t affordable, or they may decide they don’t need anything beyond triple-play and become a static source of revenue. In addition, the trend towards all-IP services has resulted in long-time subscribers dropping traditional video and phone subscriptions in favour mobile data and over-the-top (OTT) content. Continue Reading
As we approach the end of 2016, everyone starts to think about their new year’s resolutions and what they hope to achieve in 2017. While we all have some personal goals and resolutions, I believe that one of the top resolutions in the cable world is to become fraud free. Continue Reading
Getting projects done on-time and accurately can be a minefield of trouble. With all the good intention in the world, projects can still go south quickly.
Why should this be so? Why do projects fail? A lot of the reasons can be traced back to the team relationships. Why do people get upset during projects? Why do relationships degrade? Why are attitudes called into questioned? Continue Reading
For those of us who have been involved in usage based billing since the early 2000’s, 2016 feels like “deja vu all over again”. While this is the year Internet service providers globally began to embrace usage tiered services, Canadian service providers pioneered usage based billing over 5 years ago and there are many lessons to be learned from their pioneering efforts. Continue Reading
It may sound simple but sometimes when we’ve worked in an organization for a long time, we can miss the obvious. It’s a sentiment captured well in the saying “cannot see the forest for the trees”. How does this apply to a business? Well, the reason that we go into business is to make money. It’s pretty obvious, right? However, I’ve noticed that sometimes different departments can get so wrapped up in the day-to-day running of the business that the bigger picture can be missed.
Even if the day-to-day operations of a business runs smoothly, it doesn’t automatically mean that the company will be profitable. The key to success is to identify areas that will either generate or save money. For a service provider, this can mean many things. Continue Reading