SUBSCRIBER INSIGHTSUnderstand your customers better to create more personalized offers, identify new service opportunities, and measure service performance
As broadband markets mature, service providers need to identify market segments and their behaviour in order to create more personalized service offerings that reflect better value. They also need to measure service delivery performance in order to anticipate customer issues that can lead to dissatisfaction and churn.
Big data and purpose built analytics can provide broadband service providers with the subscriber insights they need to create more impactful upgrade campaigns, respond with more relevant retention offers, and identify new service opportunities.
Incognito Network Monetization and Analytics Platform provides usage collection, subscriber mediation, and reporting for broadband usage. These capabilities allow service providers to more accurately measure subscriber usage and network service performance, and analyze subscriber usage across time and geographies.
Incognito Subscriber Insights are enabled with:
Understand subscriber usage patterns, identify acquisition and retention opportunities, and monetize subscriber service bandwidth consumption.
Discover how to innovate service portfolios and optimize network investments with predictive analytics and policy management.
Explore the differences between Internet Protocol Detail Record (IPDR) and Deep Packet Inspection (DPI) for network analytics.