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Toss out the Instruction Manuals: Why Investing in UX/UI Design Matters

Published on 19 Aug 2014

 User-experience-Incognito

The ability to switch on and start using our devices, without the need for instructions, is no coincidence — it’s a feature of User Experience (UX) and User Interface (UI) design. This not only applies to mobile devices, laptops, and tablets; it also applies to webpages and business applications.

Our philosophy is focused on redoing the front ends of our software systems. Stable back end design is only supplemented by intuitive UI and robust UX. The decision to invest in business groups that continuously develop these assets is made easy when considering these benefits:

  • Increase productivity – Intuitive software UX/UI will drastically reduce the time it takes to train new employees and complete tasks
  • Reduce mistakes – Specific design means less chance to mess something up, and less time resolving issues
  • Less distractions – Attractive design encourages users to click around and explore software or webpages
  • API integration – Accommodating well-known apps will help users feel more comfortable using your software
  • Reinforce your brand – Developing consistent UX/UI creates your brand’s style. When you pick up an iPhone, you know what to expect from it

Consumer focused UX/UI design also produces high ROI. Forrester research found that implementing a focus on the customers’ experience increases their willingness to pay by 14.4%, reduces their reluctance to switch brands by 15.8%, and boosts their likelihood to recommend a product by 16.6%.

A piece of software may come with all the business function you need, but if you can’t easily use it, what good is it? UX/UI is a first and lasting impression, and you want the experience to be as smooth as that newly unpackaged device.