---
title: Investing in Usability, User Experience & Design | Incognito Insights
description: Technology is only useful if it's simple to adopt and straightforward to use, which is why improving user experience should be your number one priority.
---

[Incognito Insights | Telecom Blog | Incognito ](https://www.incognito.com/blog)

# [Investing in Usability, User Experience & Design | Incognito Insights](https://www.incognito.com/blog/why-do-tech-companies-invest-in-usability-user-experience-and-design)

 Written by [Incognito](https://www.incognito.com/blog/author/incognito) | 28/05/13 7:51 PM

In software design, there is a field called user experience (UX) that’s dedicated to improving the overall experience a person has with a particular interactive system. At Incognito, we have dedicated resources to this field and started our own UX department about a year ago. We’re now revising how our software works so that we can make your experience even more productive and satisfying.

Over the next few months, you can expect to see new applications and new interfaces – in essence, new ways of doing things. Help us design this new user experience by telling us what you are looking for. Feel free to send any comments that you have about Incognito applications, APIs, website, etc. to UIX@incognito.com. This is the departmental email, so you’ll receive a personalized response directly from the team. You can include pictures, lists, or any ideas that you wish to provide. Let’s all make our contribution to UX improvements!

[View full post](https://www.incognito.com/blog/why-do-tech-companies-invest-in-usability-user-experience-and-design)

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