The ability to switch on and start using our devices, without the need for instructions, is no coincidence — it’s a feature of User Experience (UX) and User Interface (UI) design. This not only applies to mobile devices, laptops, and tablets; it also applies to web pages and business applications.
Our philosophy is focused on redoing the front ends of our software systems. The stable back-end design is only supplemented by intuitive UI and robust UX. The decision to invest in business groups that continuously develop these assets is made easy when considering these benefits:
- Increase productivity – Intuitive software UX/UI will drastically reduce the time it takes to train new employees and complete tasks
- Reduce mistakes – Specific design means less chance to mess something up, and less time resolving issues
- Fewer distractions – Attractive design encourages users to click around and explore software or webpages
- API integration – Accommodating well-known apps will help users feel more comfortable using your software
- Reinforce your brand – Developing consistent UX/UI creates your brand’s style. When you pick up an iPhone, you know what to expect from it
Consumer-focused UX/UI design also produces high ROI. Forrester's research found that implementing a focus on the customers’ experience increases their willingness to pay by 14.4%, reduces their reluctance to switch brands by 15.8%, and boosts their likelihood to recommend a product by 16.6%.
A piece of software may come with all the business functions you need, but if you can’t easily use it, what good is it? UX/UI is a first and lasting impression, and you want the experience to be as smooth as that newly unpackaged device.