Network Monetization
and Analytics Platform

Make your broadband data meaningful by gaining deeper insights to manage service delivery, increase revenues, and keep customers engaged.

Fueled by subscriber and network insights, Incognito equips service providers with the tools to further monetize and optimize their networks. Experiences become personalized, operations become intelligent, and insights turn into profit. With Incognito's Network Monetization and Analytics Platform, it is now possible for service providers to optimize network resources, proactively address service quality, automate network actions, and uncover new market opportunities using a centralized platform that spans multiple departments and teams. Incognito's solution delivers the business intelligence and advanced analytics needed to make informed data-drive decisions.

Platform Overview

Service providers have a wealth of subscriber data in their networks, however, capturing that data and using it to optimize service delivery is complicated. Enter Incognito’s Monetization and Analytics Platform (MAP), which delivers robust and accurate near-real-time data collection, analysis, and intelligence to increase revenue, optimize network management, and effectively go to market with new services.

With its massively scalable inbuilt collector, advanced data analytics engine, and easy-to-understand dashboard, Incognito’s network analytics and monetization solution provides a single, integrated, and comprehensive view of all activity in your networks, with the data visualization and actionable insights needed to improve quality of experience, and increase revenue.

This trusted and proven carrier-grade solution eliminates the need for multiple, disparate network analytics and intelligence tools, streamlines big-data analysis processes, and provides fast, accurate, and informed insights, regardless of access technology or vendor, by leveraging standards-based IPDR and IPFIX data collection.

Solution highlights:

  • Increase ARPU by leveraging key subscriber insights to drive revenue generation via package upsells, promotions, and usage-based add-ons
  • Gather network insights to understand differing subscriber needs, classify users to bandwidth, and track usage across individual users, markets, and service classes
  • Take automated action to drive service changes, such as applying configurable policies, based on subscriber usage
  • Proactively monitor network congestion and identify potential issues that can impact the customer experience
  • Lower capital expenditures by optimizing network resources and deferring any unnecessary upgrades
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MAP analytics teamwork

Monetization and Analytics Platform

Additional Resources

MAP analytic use cases
Monetization and Analytics Platform Use Cases

Download Incognito's eBook which explores how service providers can use MAP's various modules to monetize, act, and be proactive with the network and customer data they already have.

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MAP-Monetize-Blog
Optimizing Network Resources for Maximum Profitability Using MAP

Incognito's Network Monetization and Analytics Platform empowers service providers to identify new market opportunities and deliver personalized experiences to customers using broadband usage insights from their network.

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Monetization and Analytics Platform

Product Modules

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Monetize

  • Leverage network and subscriber data to drive targeted service upsells, promotions, and usage-based add-ons to increase ARPU
  • Segment and identify subscriber needs based on usage data patterns
  • Enable zero-based rating for operator provided services such as IPTV, VoIP, and more
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Act

  • Automated network and service changes based on configurable policies and thresholds
  • Engage customers with personalized, data-driven omni-channel notifications, and streamline debt collection
  • Support the rapid launch of tiered services and compelling time-bound offers
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Proactive

  • Monitor and efficiently manage congestion and fair use of access network
  • Enable network operations to proactively identify and act on network issues impacting service quality
  • Leverage informed insights to accurately plan immediate and long-term network capacity upgrades

Monetization and Analytics Platform

Product Benefits

User gaming

Increase revenue from existing customers

You want to grow your customer profits. Your customers want a high QoE via ubiquitous connectivity and service offerings that meet their needs. Incognito’s network and analytics solution can deliver on both by helping increase subscriber engagement, reduce churn, and drive upsell opportunities.

  • Keep subscribers engaged and connected by delivering the level of service they expect through proactive analysis of network usage data
  • Empower subscribers with self-service portals and active notifications
  • Identify ideal customers for service enhancements, upsells, or add-ons
Analyzing data

Optimize network operations and resources

Streamline network management processes and break down silos caused by multiple third-party software tools by leveraging Incognito's big data and machine-learning intelligence solution to enhance network insights, improve operational efficiency, and enhance service delivery.

  • Eliminate blind spots in your network with a single, integrated, and comprehensive view of broadband usage patterns and subscriber activity
  • Reduce the time to identify, diagnose, and resolve network and service issues
  • Support the processing of over 10 billion transactions a day
Using mobile phone

Launch new revenue-generating services

Successfully compete in a continuously evolving market by identifying and acting on subscriber behaviours, interests, and intentions.

  • Gain more customers with predictive analytics to approach the right subscribers with the right service plan offers at the right time
  • Develop and launch profitable new services by segmenting subscribers based on network utilization patterns
  • Determine the success of current offers and identify opportunities using network and subscriber data

Monetization and Analytics Platform

Customer Case Studies

North American CSP
Latin American CSP

With next-generation broadband services at a premium and heavy data consumption becoming a growing issue, service providers are feeling the strain on their network and it is resulting in increased costs for all subscribers. Not everyone’s usage is the same, so it is only fair that users pay for the data they use. In order to fairly monetize network usage, a North American Tier 1 service provider looked to introduce subscriber usage metering to understand usage patterns and make subscribers aware of their data consumption.

By leveraging the Incognito solution, the service provider was able to measure usage across both cable and fiber networks to identify appropriate data caps for their subscribers and introduce usage-based billing nationally.

 

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For one Latin American Tier 1 service provider, after making significant investments in next-generation access network technology, they needed a better way to monetize their high-speed service offerings. Thanks to Incognito, the service provider was able to supplement its postpaid usage-based billing model with on-demand top-up packages. When heavy users exceed their monthly data limits, their speeds were throttled for the duration of their billing cycle unless they purchased additional data.

With Incognito, the service provider was able to implement quota management and policy-based control to monetize heavy usage and protect against escalating network costs.

 

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