The explosive growth of subscriber network usage driven by OTT and cloud services, new network technologies, and CAPEX investment in capacity is increasing network costs without corresponding increases in revenue. Cable providers need better intelligence about subscribers and networks to optimize revenues and costs, and improve control over service delivery. They need to be able to make faster investment decisions, reduce churn, and enable new markets to grow their subscriber base.
Incognito Network Monetization and Analytics platform provides usage collection, system mediation, policy control, and purpose-built analytics for network data services. These capabilities allow service providers to more accurately meter subscriber usage, monitor network capacity, and perform what-if analysis forecasting.
Understand your customers better to create more personalized offers, identify new service opportunities, and measure service performance. As broadband markets mature, service providers need to identify market segments and their behaviour in order to create more personalized service offerings that reflect better value. They also need to measure service delivery performance in order to anticipate customer issues that can lead to dissatisfaction and churn.
Big data and purpose-built analytics can provide broadband service providers with the subscriber insights they need to create more impactful upgrade campaigns, respond with more relevant retention offers, and identify new service opportunities.
It’s never been more important to keep pace with bandwidth demand — or more difficult. Communication service providers are constantly evolving strategies to optimize network resources and keep pace with changing subscriber usage patterns, while those that do not face inconsistent subscriber quality of experience (QoE) and customer churn.
Without visibility into real network resource utilization, it is nearly impossible to accurately predict future growth, which puts network engineers under pressure to “play it safe” with capacity upgrades. Optimizing your network is essential to remain profitable and grow your business in a competitive market — but how can you keep up with bandwidth demand without over-stretching resources?
Improve overall quality of experience (QoE) with proactive and reactive network traffic management policies.
Subscribers demand reliable and consistent quality of experience (QoE) but increasing demand for bandwidth, driven by OTT and cloud services, is creating more congestion events on the network every day. The solution to unprecedented growth is to manage network congestion proactively and reactively using network traffic policies based on time of day, network utilization levels, and subscriber type.
With next-generation broadband services at a premium and heavy data consumption becoming a growing issue, service providers are feeling the strain on their network and it is resulting in increased costs for all subscribers. Not everyone’s usage is the same, so it is only fair that users pay for the data they use. In order to fairly monetize network usage, a North American Tier 1 service provider looked to introduce subscriber usage metering to understand usage patterns and make subscribers aware of their data consumption.
By leveraging the Incognito solution, the service provider was able to measure usage across both cable and
For one Latin American Tier 1 service provider, after making significant investments in next-generation access network technology, they needed a better way to monetize their high-speed service offerings. Thanks to Incognito, the service provider was able to supplement its postpaid usage-based billing model with on-demand top-up packages. When heavy users exceed their monthly data limits, their speeds were throttled for the duration of their billing cycle unless they purchased additional data.
With Incognito, the service provider was able to implement quota management and policy-based control to monetize heavy usage and protect against escalating network costs.