Network Monetization and Analytics Platform

Fueled by subscriber and network insights, Incognito equips service providers with the tools to further monetize and optimize their networks. Experiences become personalized, operations becomes intelligent, and insights turn into profit.

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Network and subscriber data alone doesn't tell the full picture. Incognito makes your broadband data meaningful by delivering the insights you need to manage service delivery, increase revenues, and keep customers engaged.

Monetization and Analytics Platform At A Glance

Service providers have a wealth of subscriber data in their networks, however, capturing that data and using it to optimize service delivery is complicated. Enter Incognito’s Monetization and Analytics Platform (MAP), which delivers robust and accurate near-real-time data collection, analysis, and intelligence to increase revenue, optimize network management, and effectively go to market with new services.

With its massively scalable inbuilt collector, analytics engine, and easy-to-understand dashboard, Incognito’s MAP solution provides a single, integrated, and comprehensive view of all activity in your networks, with the actionable insights needed to improve quality of experience and increase revenue. This trusted and proven carrier-grade solution eliminates the need for multiple, disparate network analytics and intelligence tools, streamlines big-data analysis processes, and provides fast, accurate, and informed insights, regardless of access technology or vendor, by leveraging standards-based IPDR and IPFIX data collection.

With MAP, it is now possible for service providers to optimize network resources, proactively address congestion, improve service quality, automate network actions, and uncover new market opportunities using a centralized platform that spans multiple departments and teams.

Monetization and Analytics Platform Modules

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Monetize

  • Leverage network and subscriber data to drive targeted service upsells, promotions, and usage-based add-ons to increase ARPU
  • Segment and identify subscriber needs based on usage data patterns
  • Enable zero-based rating for operator provided services such as IPTV, VoIP, and more

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Act

  • Automated network and service changes based on configurable policies and thresholds
  • Engage customers with personalized, data-driven omni-channel notifications, and streamline debt collection
  • Support the rapid introduction of tiered services and compelling time-bound offers

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Proactive

  • Monitor and efficiently manage congestion and fair use of access network
  • Enable network operations to proactively identify and act on network issues impacting service quality
  • Leverage informed insights to accurately plan immediate and long-term network capacity upgrades

Monetization and Analytics Platform Benefits

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Increase ARPU from existing customers


You want to grow your customer profits. Your customers want a high QoE via ubiquitous connectivity and service offerings that meet their needs. Incognito’s MAP solution can deliver on both by helping increase subscriber engagement, reduce churn, and drive upsell opportunities.

  • Keep subscribers engaged and connected by delivering the level of service they expect through proactive analysis of network usage data
  • Empower subscribers with self-service portals and active notifications
  • Identify ideal customers for service enhancements, upsells, or add-ons

Optimize network operations


Streamline network management processes and break down silos caused by multiple, third-party software tools by leveraging MAP to enhance network insights, improve operational efficiency, and enhance service delivery.

  • Eliminate blind spots in your network with a single, integrated, and comprehensive view of broadband usage patterns and subscriber activity
  • Reduce the time to identify, diagnose, and resolve network and service issues
  • Support the processing of over 10 billion transactions a day
Analyzing Data
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Launch new revenue-generating services


Successfully compete in a continuously evolving market by identifying and acting on subscriber behaviours, interests, and intentions.

  • Gain more customers with predictive analytics to approach the right subscribers with the right service plan offers at the right time
  • Develop and launch profitable new services by segmenting subscribers based on network utilization patterns
  • Determine the success of current offers and identify opportunities using network and subscriber data

Incognito Solution Material

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Monetization and Analytics Platform Use Cases

Download Incognito's eBook which explores how service providers can use MAP to monetize, act, and be proactive with the network and customer data they already have.

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Incognito Customer Case Studies

With next-generation broadband services at a premium and heavy data consumption becoming a growing issue, service providers are feeling the strain on their network and it is resulting in increased costs for all subscribers. Not everyone’s usage is the same, so it is only fair that users pay for the data they use. In order to fairly monetize network usage, a North American Tier 1 service provider looked to introduce subscriber usage metering to understand usage patterns and make subscribers aware of their data consumption.

By leveraging the Incognito solution, the service provider was able to measure usage across both cable and fiber networks to identify appropriate data caps for their subscribers and introduce usage-based billing nationally.

For one Latin American Tier 1 service provider, after making significant investments in next-generation access network technology, they needed a better way to monetize their high-speed service offerings. Thanks to Incognito, the service provider was able to supplement its postpaid usage-based billing model with on-demand top-up packages. When heavy users exceed their monthly data limits, their speeds were throttled for the duration of their billing cycle unless they purchased additional data.

With Incognito, the service provider was able to implement quota management and policy-based control to monetize heavy usage and protect against escalating network costs.

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