Digital Marketing Manager
May 23, 2018
Vancouver, Canada and London, UK – May 23, 2018 – Operations automation and customer care empowerment are increasingly the cornerstone for communications service provider (CSP) digital transformation targeting the residential network, according to a new white paper published by Incognito Software Systems Inc., a global provider of device and service management solutions for digital service providers, and global research organization, Analysys Mason.
The white paper titled “Winning the Battle for Control and Differentiation in the Home Broadband Network with Operations Automation” explores the challenges facing CSPs in the highly competitive residential broadband market, and how direct fingertip access to automated operational processes for both customer care and home users improves the customer experience and delivers immediate value today. Leveraging CSP interviews in emerging and developed markets, the paper quantifies tangible operational efficiencies by introducing automation and digital engagement channels for customer care, home user self-care, and zero touch provisioning.
“CSPs are well equipped to identify and resolve technical issues in the core and access networks. When it comes to the home network, they lack the visibility and tools to address issues and incur significantly high costs with manual customer care processes. As many as 80% of calls to customer care are escalated to expensive technical and network operations staff, with many of these still resulting in truck rolls,” said Anil Rao, Principal Analyst at Analysys Mason. “While CSPs in emerging and developed markets are implementing large scale digital transformation projects over many years, this industry-first research quantifies the operational value of leveraging digital channels and zero touch provisioning today.”
Research highlights include:
“As the home network becomes increasingly complex, service quality is impacted. This research highlights a key imperative for fixed-broadband service providers, signalling that they need to act quickly to deliver a better customer experience and enjoy operational savings of millions of dollars, or risk losing the battle for control of the home network,” said Ann Hatchell, Chief Marketing Officer at Incognito. “Implementing solutions like the Incognito Digital Home Experience Solution can deliver the future’s digital home network experience today, and create the foundation for holistic proactive digital care with new technologies like artificial intelligence.”
The white paper is available for download here.
This research will be the topic of a webinar hosted by Incognito and Analysys Mason on June 13 at 10:00 EST. Registration is available here: https://www.lightreading.com/webinar.asp?webinar_id=1203
Incognito Software Systems Inc. provides service orchestration software and services that help digital service providers manage the next generation broadband experience. Over 200 customers worldwide, including Claro, Cox, Digicel, Globe, and Orange, leverage Incognito solutions to fast-track the introduction of innovative broadband services over fiber, cable, fixed wireless technologies, while delivering a great customer experience. The company is a division of the Lumine Group, a portfolio of Constellation Software Inc., the largest independent software company in Canada. Visit www.incognito.com or follow us on LinkedIn and Twitter.