Incognito is proud to continue our legacy of participation in TM Forum's highly respected Catalyst Program which, in recent years, has spurred a catalog of innovative projects. Many of these have been developed into commercial solutions.
This year, we're excited to contribute to TM Forum's Converged access for ODA (Open Digital Architecture) project, named "Best new Catalyst in show" at Digital Transformation World 2022 in Copenhagen, Denmark. This award-winning project aims to eliminate the silos present in traditional operational and business support system (OSS/BSS) architectures – enabling service providers and vendors to better monetize their investments and to improve business flexibility for customers.
What is a Catalyst?
Before we dive into the ODA project, let's talk briefly about what exactly a TM Forum Catalyst is.
If you're familiar with the phrase "a catalyst for change", you’ve already got the general idea. TM Forum Catalysts generate proof-of-concept ideas that innovate to solve common industry challenges, offering the following benefits:
- Dramatically accelerated innovation, with an R&D cycle typically five times faster than in-house proof-of-concept projects.
- Validation by communications service providers (CSP) and industry stakeholders.
- Guaranteed scalability, reuse across multiple applications, and reduced costs and risk, by leveraging key TM Forum best practices and standards.
Catalyst participants – which is Incognito's role – develop solution design and deliver a proof-of-concept demonstration.
What is ODA and what does it offer?
Currently, multiple access technologies lead to many B/OSS stacks with disparate network protocols, fragmented standards, standalone product teams, and lots of duplication, with business impacts including:
- Massive IT costs
- Service level agreement (SLA) misses
- Delayed launches of B2C, B2B, and enterprise products
From a customer standpoint, the underlying siloed structures and architecture of telco access technologies can require an understanding of multiple technology offers and deep technical terms just to manage their Internet services.
TM Forum ODA is a new approach to building software for the telecoms industry. Replacing traditional operations and business support systems (OSS/BSS), it transforms business agility, customer experience, and operational efficiency by creating simpler IT solutions that are easier and cheaper to deploy, integrate, and upgrade.
By hiding the complexity of the access network, overlaying value-added applications, and defining more customer-focused products, ODA allows CSP product managers to translate customer intent into the best technology available for their location, and meet their needs in a simple, straightforward way.
TM Forum's Converged access for ODA Catalyst
This catalyst aims to provide a model to simplify, converge and reduce the costs of managing access networks, by providing telcos with an open converged solution across multiple access domains – cable, FTTx, or wireless.
This project truly offers win-win benefits to both service providers and their customers.
Imagine a customer who is moving to a new home and wants to port their existing service to their new address. They don't care about the mode of delivery – whether it's over fiber, mobile, DSL, or Metro Ethernet – as long as they receive the same type and level of service they currently have.
To the customer this may seem like a simple request, however, for many service providers, it's anything but. Faced with internal silos caused by multiple access technologies, standards, and EMSs (element management systems), as well as vendor lock-ins, the CSR (customer service representative) may not know how to fulfill the customer request, leading to frustration and dissatisfaction, and opening the door for the customer to move to an alternative provider.
By using TM Forum Open APIs (application programming interface), Incognito and our partners in this Converged access for ODA Catalyst facilitate converged service fulfillment with an OSS solution to provision services on the network.
The customer gets the service they want – increasing the subscriber experience and retention rate – the CSR can quickly and easily help their customer, and behind the scenes, the CSP enjoys simplified integration, reduced ownership and operational management costs, and improved business agility and time to market.
By leveraging the strength of our Converged OSS Service Fulfillment Portfolio, Incognito reduces the cost and time required to launch new products with:
- Converged, closed-loop service provisioning for multi-domain, multi-vendor network environments.
- Service pre-qualification checks.
- Codeless and in-built business process modeling.
Good for business
By eliminating technology silos with access-agnostic-OSS and leveraging open APIs and standardized protocols north and southbound, Incognito's solution facilitates quick configuration of new products and/or services to automate any network with increased flexibility and efficiency.
Good for customers
At the same time, CSP customers can easily secure the service they want, without unnecessary complications or the need for in-depth access technology knowledge. This builds a satisfied, loyal customer base, reducing churn and providing the opportunity for future value-added sales.
By delivering true standards-based, access-agnostic, platform convergence, ODA is designed to enable service providers to simplify and automate existing operations, and Incognito is delivering the expertise to make this happen.
Incognito is proud to be a part of this TM Forum Catalyst project which has been recognized with the prestigious award of Best New Catalysts in Show during Digital Transformation World 2022! We are thrilled and honored by this award, which recognizes achievements in innovation, proofs-of-concept for industry standards, and impact on sustainability goals.